July 29 marks a pivotal day in the beauty lover’s calendar: It’s National Lipstick Day!

The grande dame of modern lip products, lipsticks are arguably the most enduring cosmetic product. In fact, lipsticks in some form or another span the entire modern history of mankind, with origins dating back some 5,000 years ago.

Creamy, shiny, satin, glossy, shimmery or matte – lipstick textures and finishes are just about endless. They tend to be highly pigmented and generally have more staying power and coverage than most other lip products. If you have dry lips, opt for a moisturising formula and steer clear of a matte finish.

“There is a shade of red for every woman.”
– Audrey Hepburn

With continual innovations in both function and active ingredients, today’s lipstick lover is spoiled for choice. From the classic stick to fluid formulas, from matte to glossy, and from long-lasting to barely there, there’s now a lip product to suit your every mood, activity, occasion and whim. Whether you’re going for a matte look, a punchy gloss or a bold look-at-me colour, we’ve got you covered with these tried and tested lip products.

Le Phyto Rouge by Sisley, $70

Add a touch of luxury to your life – after all the woes of 2020, you deserve it. And arguably the most luxurious lipstick of them all is Sisley’s new Le Photo Rouge range. In 20 dynamic shades, this lipstick is formulated with the innovative “Hydrobooster Complex”, which brings together two leading active ingredients: Hyaluronic Acid and Konjac Glucomannans. Le Phyto Rouge’s exceptional duo of active ingredients is delivered as filling microspheres, which aborb moisture from the dermis, expand and boost the lips’ water content. The result is continuously infused hydration for smoother, plumper, more beautiful lips.

Charlotte Tilbury Pillow Talk Lipstick Duo Lip Kit, $78.40

Could there be a more pout-perfecting lip product? The matte lipstick duo features the award-winning nude-pink lipstick in Pillow Talk Original, and the new dialled-up, warm berry-pink hue, Pillow Talk Medium.

These universally flattering lipsticks are enriched with hydrating Lipstick Tree Extract, Orchid Extract and 3D glowing pigments for long-lasting kissable pouts.

But don’t just take our word for it – one Pillow Talk Matte Revolution lipstick is sold EVERY 2 MINUTES!

Morphe x Coca-Cola Lip In The Moment 4-Piece Lip Collection, $29

Morphe has made us thirsty for this limited edition lip collection. Speak your mind with four super-shiny, never-sticky lippies that are always down for a little adventure. With a classic red and three sparkling neutrals, you’ll give everyone something to talk about.

Collection includes: Classic Babe (Coke red), Tastemaker (shimmering caramel), Overflow (clear with gold shimmer) and Share (nude pink).

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Sweet Mouth, $48

Gloss Bomb delivers explosive shine in one perfect rose nude shade handpicked by Rihanna herself. And it feels as good as it looks. 

One luscious swipe of Gloss Bomb’s XXL wand gives lips a peach-toned pearl finish, while conditioning Shea butter enriches from within. Lips look instantly fuller and smoother, with a non-sticky formula that’s super shiny and has an addictive peach-vanilla scent you just can’t get enough of.

Bobbi Brown Extra Lip Tint in Bare Punch, $56

Be extra with this amazing lightweight and ultra-moisturizing lip tint. Get the comfort of a balm with a colour-enhancing tint to enhance the look and feel of your lips.

A nourishing blend of Olive, Avocado and Jojoba Oils smooths and softens lips instantly and over time, reducing the look of fine lines while delivering a healthier, plumped-up look. While the formula is working its magic, the soft pigment blends with your lips’ natural tone for a custom, natural-looking stain.


Get excited because MAC is giving away free-sized lipsticks in-store or online with any purchase. Enter HUGME, MARRAKESH or BRAVE (these are the lipstick colors to choose from) at checkout to redeem. 

Estee Lauder is giving a free full-size Pure Color Envy Lipstick valued at $52 with any makeup purchase over $65. Enter the code ROSE, SPEAKOUT or UNSHAKEABLE at checkout.

Receive a Clinique Pop Lip Colour + Primer in Nude Pop with any online order over $49. Plus, on orders over $80 receive a FREE Moisture Surge Lip Hydrator. Enter the code LSDAY.

Bobbi Brown is gifting a free Lip and Eye Trio with any order over $80. Enter BARE, BOLD or BRIGHT at checkout.

Sephora Australia has also joined the party, with up to 40 percent off selected lippies until July 31, 2020. Brands include Fenty Beauty, Huda Beauty, Tarte and Sephora Collection.

Sigh. There’s never been a better day to be a lipstick lover.